Meta

This project was made for Meta Connect to announce the new Meta Quest 3S. The brief posed a unique challenge to leverage existing footage, edit and pair it with a dynamic type treatment to create something entirely new and distinct. We explored bold type tests to start, and while the graphic treatment evolved over the course of the project we nonetheless ended with dynamic animation working in tandem with edit. We added product visuals throughout as a highlight and needed to ensure that all Quest headsets were up to date across every shot, requiring seamless VFX swaps and added AR/VR UI. We partnered incredibly closely with the Meta client team to ensure we remained agile as well as on brief and on schedule for their keynote event.

Client: Meta

Role: Senior Producer